Jen Jackson - Black Ceo Of Cbd/Cannabis Brands - Be Jubie

Peace! I’m Jen Jackson, the proud founder of Be Jubie. I’m a wife, mother of two young energetic boys, and new to this entrepreneur life. 

I have always been inspired by the hustle and grind embodied by entrepreneurs, but I never envisioned that for myself. I’m normally risk-averse; give me a stable check, 401K, and benefits any day lol! My background is in IT, I had a successful career managing a software development team and multiple software products.

In 2018, I experienced a mindset shift. When I discovered the benefits of CBD I became passionate about bringing awareness to anyone who would listen. I knew the passion I felt had to be explored and decided I would not live the second half of my life in fear and fear of failure! In June 2019 (at 38 years old) I decided to leave my stable career, take the leap, and focus on Be Jubie full-time.

Founder Of Be Jubie | Jennifer Jackson |

I want to be an example for my boys, to encourage them to dream big and follow their passion. Anyone that feels like it’s too late to start a new career – it’s never too late! START NOW.

I grew up in the D.A.R.E. era where police officers would come to my school and talk to us about drugs and drug abuse. That shaped my view on drugs – drugs scared me. I grew up thinking all drugs will kill me immediately except for cannabis. I never really considered cannabis a drug and I have my parents to thank for that. My father smoked almost every day. When I would go to his house the scent of incense and cannabis were always present, but I never saw him consume it. To this day I have never seen my daddy smoke. He told me when I was younger “Jen if weed was legal – it would be sitting right here on the table before this beer!” lol. My mother was more of a social smoker, she smoked outside of the house with her friends here and there.


Since my parents were transparent about cannabis and they taught me it was a safe plant, I didn’t grow up with the stigma of cannabis. The first time I smoked I was about 15 years old. My mother wanted me to stay home and observe the Million Man March on TV. I went up the street and smoked with a neighbor (she was 16/17). I don’t remember feeling high, I probably didn’t inhale properly. Three years later, I left home for college and that’s when I started to smoke on a more regular basis. I consider myself a social smoker, I enjoy smoking with family/friends, to chill, elevate my thinking, or be creative.