Everyone deserves to feel Jubie

Why Be Jubie?

  • Organic farming practices
    Organic farming practices are much safer for the environment and consumers of the product because they avoid the use of chemicals and other harmful materials
  • Grown domestically in Colorado
    We are proud to work with farmers here in the U.S. who produce high-quality hemp through sustainable practices
  • Thoroughly tested
    We care about your safety. During the manufacturing process, each batch is rigorously tested.  The final product is tested by a 3rd party laboratory that provides a Certificate of Analysis (COA)
  • Pesticide-free
    Our premium products are free of pesticides, solvent residues, and heavy metals


We care about your wellness and providing safe premium products.
We are here to help you along your CBD journey!

Our Mission

Our mission is to improve the wellness of our community, normalize cannabis through education, and to advocate for cannabis criminal justice reform to free prisoners locked up for cannabis-related offenses!

We are a black-owned family business inspired by reducing my mother’s (Mama Sue) prescription pill intake with an all-natural alternative. When we discovered the benefits of CBD we became passionate about bringing awareness to our family, friends, and now you!


During our competitive analysis, we noticed a glaring lack of diversity in CBD brand ownership and marketing. We are an inclusive CBD brand that cares about improving the wellness of our community. Black people suffer from anxiety, insomnia, and chronic pain just like everyone else. It’s important to know that there is a plant-based option that can help improve our quality of life. Be Jubie is here to raise awareness.

Equity & Criminal Justice

The war on drugs has effectively been the war on black and brown people, deeply impacting the black family structure and our communities. Black and brown people continue to be disproportionately locked up for non-violent cannabis-related crimes even though white people consume and sell at the same rate. The emerging legal industry has only 4% black ownership which is infuriating for many reasons, but also a major driver for why we are here. We need more black ownership in order for the industry to be equitable. As we grow and find our footing we’d like to be involved in advocating for equity, and cannabis criminal justice reform. Currently, there are 40,000 people locked up for cannabis offenses and 20 are for life-sentences. No one should be locked up for a safe plant!

Check out the Last Prisoner Project to learn more about how you can get involved in cannabis criminal justice reform.

Normalize Cannabis

Be Jubie is a CBD brand that believes normalizing cannabis through education is critical to removing the stigma of the plant. We noticed that many CBD brands prefer to separate themselves from weed (THC) as if it’s a bad thing. There is an overarching narrative that non-intoxicating CBD is somehow “better” than its psychoactive cousin THC. We celebrate all varieties (hemp and weed) of the cannabis plant. There are proven therapeutic benefits for both and neither is better than the other. How you consume and what you consume is a personal decision. We think it’s dope that one plant offers multiple experiences!

It’s time to stop demonizing the plant and the people who choose to consume it.


The CBD industry isn’t regulated, there are many brands that have sacrificed quality for profit. This results in products that are not effective due to low or non-existent CBD potency and potentially harmful chemicals. Quality and safety are core pillars for Be Jubie. Our products go through two rounds of testing. The first round of testing happens during the manufacturing process. When we receive the final product we ship samples to a reputable 3rd party laboratory to ensure the potency and safety of our products. We are a people-first brand and we want the best for you. We want to ensure customers know how to identify safe and effective CBD, even if they aren’t purchasing from us.

Find relief with our premium, safe and effective CBD today!





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